This course emphasizes both strategic and operational aspects of events, including budgeting, logistics, marketing, hospitality, and risk management. Students learn how to conceptualize events, coordinate with multiple stakeholders, and deliver high-quality experiences for clients and audiences. The curriculum also focuses on digital tools, social media marketing, and innovative approaches to modern events, including virtual and hybrid formats.
Career Opportunities:
Corporate Event Management
-
Wedding and Personal Event Planning
-
Exhibition and Trade Show Management
-
Concerts, Festivals, and Entertainment Events
-
Sports Event Management
-
Hospitality and Tourism Events
-
Event Marketing and PR Agencies
-
Entrepreneurship in Event Planning
