The course combines core business management principles with specialized knowledge of retail management, e-commerce strategies, digital marketing, and customer relationship management.
Students gain insights into both traditional and digital retail environments, learning to optimize supply chains, manage sales, analyze consumer behavior, and implement effective online business strategies. The program also emphasizes practical exposure through internships, case studies, and real-world projects to prepare graduates for careers in retail and e-commerce industries.
Career Opportunities – B.B.A. Retail and E-Commerce
Graduates of the B.B.A. in Retail and E-Commerce are equipped to work in both traditional retail businesses and digital commerce platforms. They can pursue roles that combine business management, marketing, customer experience, and technology-driven sales.
Retail Manager / Store Manager
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E-Commerce Manager / Online Store Manager
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Merchandiser / Product Manager
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Sales & Marketing Executive
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Digital Marketing Specialist
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Customer Relationship Manager (CRM)
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Supply Chain & Inventory Analyst
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Business Development Executive (Retail/E-Commerce)
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Category Manager
