This program equips students with practical skills and strategic thinking required to plan, promote, and manage products and services effectively in competitive markets. It blends theoretical concepts with real-world applications, case studies, and industry exposure.
Objectives of the Course
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To build a solid foundation in business and management principles
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To develop in-depth understanding of marketing concepts and strategies
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To analyze consumer behavior and market trends
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To enhance skills in sales, branding, and promotion
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To prepare students for careers in marketing and related fields
