The curriculum combines core management subjects such as Principles of Management, Business Economics, Marketing Management, Financial Management, and Human Resource Management with specialized digital marketing subjects including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, E-commerce Marketing, and Online Branding. Students also learn about marketing automation, mobile marketing, influencer marketing, and digital advertising tools.
The program emphasizes practical learning through live projects, internships, case studies, campaign planning, and hands-on training with digital tools and platforms.
